White Papers

Product strategy SDL Tridion is the leading Web Content Management solution for externally facing websites. It is proven, robust and offers an open development and extendable framework with many readily available SDL Tridion eXtensions. The support for open industry standards provides an attractive platform for customers, technology partners and SDL Tridion itself to implement innovative new functionality on top of a proven foundation. SDL Tridion chose a best-of-breed strategy and support for standard technology so that you can add SDL Tridion to existing infrastructures, integrate with existing systems, and extend the system at a much lower cost than comparable Web Content Management systems.

Every successful shopkeeper is an expert at sizing up a customer as soon as he or she walks in the door, making them feel welcome and comfortable, steering them in the direction of what they are most likely to buy, then guiding them towards a purchase. It’s called personal service and there’s nothing unusual or special about it. It's the sort of thing every shopkeeper does instinctively, without really thinking about it. It's also the sort of thing that's quite easy to do in real life but, until now, has been incredibly difficult to replicate online.

For organizations, the Internet is an integral strategy and a fundamental consideration when meeting business objectives. In fact, it has revolutionized how organizations do business. More than just a source of corporate information, the Internet is now an extension of business processes and communication strategies. As we have moved into the era of the customer, new requirements are forcing customer-facing organizations to rethink how to engage and inspire online audiences.

Organizations face many challenges when creating a network of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local cultures. Creating truly localized Web sites can be a daunting process in which corporate and local marketing teams need to collaborate to provide relevant information to different target audiences.

Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver persuasive customer experiences on publicly facing Web sites. SDL Tridion and fellow Leaders Interwoven and FatWire provide business-user-oriented tools that enable not only the management of content, but targeted delivery, analysis, and optimization of content consumption as well. Strong Performers Open Text and Oracle provide solid WCM solutions that nicely complement (and integrate with) other products in their respective enterprise content management (ECM) suites. Strong Performers Vignette and Day Software offer functionality mostly on par with the Leaders, but fall short in strategy relative to the Leaders. Microsoft ekes in to the Strong Performer category with enhanced WCM functionality in SharePoint. Contenders include IBM, whose basic WCM integrates with its WebSphere Portal, and EMC, which is pursuing a unified content strategy.